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Rare London launches debut loungewear collection

Tom Shearsmith
01 January 1970

Partywear label Rare London has announced the launch of its debut loungewear collection for Spring/Summer 2021 in response to the current climate of multiple lockdowns.

The new collection features off-duty separates that Rare London’s aesthetic. Think form-fitting spandex and cosy marls for maximum comfort while still making a style statement.

Animal print fabrications, cut-out detailing and ruching means lounging at home never looked so good. The full collection retails at £25-£59 and is available for SS21 wholesale from this week.

The second AW21 drop will be available to pre-order from July. The brand who currently have partnerships with ASOS, Nelly and Zalando - will also be showcasing the range alongside their main line at the digital Magic tradeshow from 1st February - 1st-March 2021.

Speaking about the new collection, Rare London designer, Natalie Tayor said: "We’re delighted to launch our first ever loungewear collection. We’re confident we’ve created a range our Rare London girl will look and feel amazing in. We know she loves to dress up with us when she goes out or has a special occasion - but we wanted to create a range that she’ll love to wear at home too."

The loungewear collection will roll out on the brand’s B2C website, rarelondon.com from February 2021.

 


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