Rails opens UK flagship store in Covent Garden

Los Angeles-based lifestyle brand Rails has now opened its long awaited London flagship store at 13 Floral Street, Covent Garden, offering customers “an elevated take on California’s quintessentially effortless style”, across both menswear and womenswear.

Occupying a space of over 2,000 sq ft, the opening of the new store is a major step in the brand’s retail expansion. Having recently debuted stores in New York, San Francisco, Newport Beach and Paris, there are also plans to open a second London store in “another sought after location” this spring.

With a highly engaged and loyal online UK consumer, the opening of the new flagship London store is acting as the next step in raising the brand's UK presence, allowing customers to access the brand in person, while also “driving new customer discoveries” through its central London location.

Rails Founder and Creative Director, Jeff Abrams, said: “The UK is among our most important international markets and where we have a strong network of retail partners such as Selfridges, Harvey Nichols, Harrods, Trilogy, and more than 70 independent accounts.

“It is organically a place where we feel very at home. We are excited to continue to invest in this market, and continue to cultivate the great network we have, while connecting directly with our customers through a bricks-and-mortar experience.”

The Covent Garden store is also now serving as the brand’s UK and European headquarters, with an office and sales showroom on the bottom floor.