RÆBURN appoints Johnny Ridley as Head of Online

Johnny Ridley Raeburn
Johnny Ridley

RÆBURN has appointed Johnny Ridley as Head of Online & Growth Marketing as the business looks to scale in 2021.

Ridley will be responsible for online product trading across wholesale, e-commerce, mobile and marketplaces at the trailblazing, sustainable menswear, womenswear and accessories brand from designer Christopher Raeburn.

He joins from technical outerwear brand MA.STRUM where, as Head of Global Sales and Marketing over the past seven years, he has been instrumental in building the brands online and wholesale business managing the UK and five distributors throughout Europe.

“I have admired the work of team RÆBURN for many years, particularly taken by their innovative, responsible approach to design and production. I feel the brand is leading the way on so many fronts, with a wealth of stories to tell. I am looking forward to helping tell those stories in ways that compliment and further their excellent work to date,” Ridley said.

RÆBURN operations director Will Dixon added: “It is exciting that Johnny is joining our team. His in-depth industry knowledge coupled with his marketing and product skill-set will help RÆBURN accelerate our plans for rapid growth.”