Radley to open store at London Designer Outlet

Premium handbag and accessories brand Radley is opening a new 1,440 sq ft store at London Designer Outlet in Wembley.

Expected to open on 3 December when non-essential retail in England is given the greenlight to reopen, Radley will join the existing line-up of premium fashion at London Designer Outlet including Guess, Kurt Geiger, Dune, Levi’s and Puma.

Set in Wembley Park, London Designer outlet is currently undergoing a multi-billion pound transformation, with Wembley Park expected to benefit from a projected £328m annual retail spend by 2027.

Kevin Morris, Head of Retail at Radley, said: "We have a passion for crafting beautiful handbags and accessories that blend creative design, quality materials and immaculate craftsmanship, with plenty of personality to finish. As a brand, we draw on the heritage, energy and eclecticism of the Capital to inspire every design.

"By bringing our handbags to the iconic location of Wembley Park we can serve our customers who live in, work in and visit the area every year – all while being part of one of London’s most dynamic and exciting new neighbourhoods."

Sue Shepherd, Realm’s General Manager for London Designer Outlet, added: “In welcoming Radley, we are welcoming yet another top brand to London Designer Outlet that puts an emphasis on quality and service. When our brands – including Radley – reopen their doors once this lockdown is over, we look forward to welcoming our guests back to our open-air outlet centre.”

To further enhance a safe guest experience, the London Designer Outlet team has implemented several technology-based initiatives.

The retail destination was the first UK shopping centre to offer Dropit, the app-based, store-to-door delivery service. All purchases bought at any of LDO’s 50 stores can be gathered together and swiftly delivered to customers’ homes, hotels or workplaces free of charge at a time and date of their choosing.

Additionally, it recently launched The LDO Edit, a new click-and-reserve online service which features additional, time-limited discounts on top of the outlets existing discount.

The service is the UK’s first click-and-reserve outlet shopping platform and is aimed at creating a unique and special experience for the centre’s guests.