Radley and Ascot Racecourse partner on occasion bag collection
British premium accessories brand Radley has partnered with Ascot Racecourse on a line of occasion bags for the summer season in a deal brokered by IMG.
The five-style collection will blend the elegance and tradition for which Ascot is known along with the quality and craftsmanship the Radley brand. It will include shoulder, clutch and cross-body bags in a vibrant palette of summer hues which are said to be "perfect for the British social season".
Launching in late April, the collection will be available from Radley’s stores across the UK and internationally, as well as online. The range will also be sold on-site at Royal Ascot in the flagship Ascot Shop store, managed by IMG.
Juliet Slot, Commercial Director at Ascot, said of the new relationship: “While racing is at the heart of Ascot, the fashion component is fundamental for us and our customers. It is part of the day that helps create the sense of occasion that our customers feel is so strongly associated with Royal Ascot.
“We are delighted to be working with Radley London who share so many of our own values when itcomes to quality and innovation. We have developed an exciting collection of occasion bags that are available to racegoers and on the high street this summer."
Julia Darlington, Chief Brand Officer at Radley added: “Royal Ascot is the perfect partner for Radley London, celebrating all that is truly great about the British Summer. Each bag is crafted from the finest quality leather, adding a distinctive finish and flair to any summer event outfit.”
Tim Smith, Senior Licensing Director, IMG, commented: “With Royal Ascot being a major fashion event in its own right, we are delighted with this exciting new collaboration. Royal Ascot and Radley London are both aspirational lifestyle brands with rich and long-standing heritage at their core. This new collection will no doubt be hugely popular.”
Last Spring Ascot partnered with British premium women's brand Karen Millen on an occasion wear collection in a deal also brokered by IMG.
