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QVC extends fashion roster with the launch of White Stuff

Lauretta Roberts
20 October 2020

QVC UK is expanding its fashion offer with the launch of British lifestyle brand White Stuff, which goes live on from today.

White Stuff joins Dune London, which joined QVC last month, as well as Joules, Monsoon and Hobbs on the multichannel retail platform. Part of Qurate Retail, QVC is best known for its TV channel but also sells via its website and apps, while its presenters also feature on social channels.

“White Stuff looks forward to embarking on a new venture with QVC UK. The brand’s true passion is connecting with its customers, and QVC has some of the most unique and personal ways of reaching audiences across a variety of platforms," said White Stuff Head of Global Partnerships & Wholesale, Neil Rennie.

The brand's AW20 collection includes knitwear, midi dresses, shirts, trousers, boilersuits, and outerwear with prices ranging from £32 to £179, with QVC carrying two exclusive knitwear items.

"White Stuff is truly focused on its customer, and the brand and product stories are a perfect partnership for QVC. We have worked very closely with White Stuff to offer a stunning collection which includes unique styles exclusive to QVC, and we look forward to inspiring the customer with this exciting brand launch," said QVC UK Director of Merchandising – Fashion, Jewellery & Accessories, Nicholas Chalkley.

White Stuff was founded in 1985 by George Treves and Sean Thomas, who began selling t-shirts and sweats in the French Alps. Today it has more than 170 stores, stockists and concessions.

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