The new store is based in Unit F7, a 357sqm space comprising a 205sqm ground floor and 152sqm first floor. The unit was formerly occupied by New Look Menswear in the centre’s East Mall and is adjacent to Three and Smiggle.
Omar Aziz, Retail Operations Director, said of the opening: “We’re excited to bring the QUIZ brand and fashion forward collections to new and existing customers, as well as create jobs within the community.”
Ronan Rooney, Head of Commercial Property for Cosgrave Property Group, owner of The Liberty Romford, said: “We are delighted to have attracted QUIZ to The Liberty. We believe they are an ideal fit, not only for the centre, but for Romford town centre. Their arrival emphasises just how important our centre is in the retail landscape. The attraction to major retailers remains strong because of our heart-of-town location in a community with a substantial regional draw.”
QUIZ currently operates more than 70 standalone stores in the UK and around 147 concessions. Earlier this week the group revealed sales up 12% to £138.5m for the year to March 2019. However profits were almost wiped out at to £0.2m as it suffered from torrid trading conditions and weak consumer confidence.
However the group said it would continue to grow by focusing on profitable online growth, terminating some third-party online deals and reducing its exposure to UK department stores.