QUIZ opens new flagship store at Bluewater

The new QUIZ Bluewater store

Fast fashion retailer QUIZ has opened a new flagship store at the Bluewater shopping destination in Kent. The new digitally connected store is located on Bluewater’s Lower Mall.

Set across 2,250 sq ft, the new store includes features such as high level digital screens in the front windows showcasing the latest looks, as well as digital kiosks for customers to browse and order the entire collection while in-store.

In addition staff will be equipped with iPads so customers can purchase products on the go and the store will also serve as a click and collect point for online orders.

QUIZ retail operations director Omar Aziz said initial feedback to the store from customers had been “fantastic”. “We’re excited for new and existing customers to experience the QUIZ brand and personality as well as showcase our fashion forward collections. The new store will not only showcase our glamorous occasion wear and style, but create 15 new jobs, which is great news too,” he added.

AIM-listed QUIZ operates 300 standalone stores, concessions, franchise stores, wholesale partners and international online partners in 20 countries. In the UK it operates 70 stores and 148 concessions.

Earlier this week the retailer announced that it was planning to enter the menswear market with a new dedicated website at QUIZMAN.com which will be used to trial its first men’s capsule collection. Last week QUIZ reported a 30% increase in sales to £116.4m in the year ending 31 March 2018.