Pure Origin expands into luxury market

Pure Origin, the garment, fabric and supply chain sourcing arm of Pure London, is to launch Origin LUX at the next edition from 9-11 February, 2020, to offer a dedicated space for high-end manufacturers.

There will be private label producers and raw materials suppliers from around the world targeting the luxury fashion and sustainable market, showcasing the highest quality materials and design.

Exhibitors will include Mistral, LTN di Leonardo Danese, and Fabric House from Italy, Deekay and Paul James from the UK, Orfama from Portugal and Raquel Esteban Jabon from Spain.

António Cunha, area sales manager at Orfama, said: “The British and the Portuguese have a long-standing history as commercial partners, and the textile industry is an important part of it. The flexibility offered by Orfama is a significant advantage for the fashion industry in UK, which typically demands small lots and skilled manpower with the ability and willingness to work on complex designs. Orfama also offers the ability to handle luxury materials.”

Matteo Perrone, event manager at Pure Origin, added: “As Pure Origin has evolved and grown exponentially over the last few season’s we’ve seen increasing interest in sourcing for the luxury market. All exhibitors will have met Pure Origin’s stringent criteria for inclusion in the LUX space. This is a really exciting development for luxury and sustainable sourcing and manufacturing in the UK, and is designed to attract visitors from mid to high-end brands and retailers.”