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Pure London, Scoop and Jacket Required 2020 shows cancelled

Tom Bottomley
25 June 2020

Hyve Group, owners of the trade shows Pure London, Pure Origin, Scoop and Jacket Required, has followed in the footsteps of other major international fashion exhibition organisers and cancelled all of its shows for 2020 due to the coronavirus pandemic.

All of Hyve’s next shows are now scheduled to take place for AW21 on 14-16 February, 2021.

Jacket Required was previously due to take place on 22-23 July, 2020, at its new Saatchi Gallery venue on London’s King’s Road – where Scoop normally takes place, and where Scoop was scheduled to run just before it on 19-21 July, 2020, at the same time as Pure London was due to take place at Olympia London.

The scheduled AW21 February shows will see Jacket Required and Scoop not only taking place at the same time for the first time, but also at the same venue – the Saatchi Gallery.

Hyve Group will be launching a digital-only forum designed to unite the fashion industry, called "Fashion Together", which will provide an exclusive seminar programme and practical advice designed to educate and inform delegates. That will take place from 1-2 September, 2020, and is open to fashion brands and buyers.

Martin Arnold, Hyve Fashion portfolio director, says: “After closely monitoring the situation, and listening to our customers, we have taken the decision that our London shows will not take place this year. We have carefully considered hosting these shows later in the year, but after speaking with our customers we feel that this would not provide the value that they have come to expect.

“However, we are excited to connect with our industry at Fashion Together and look forward to welcoming everyone to Pure London, Pure Origin, Scoop and Jacket Required when they return to London in February 2021.”

Ian Campbell-Smith, director at Palladio Associates, which regularly exhibits at Hyve’s London shows, comments: “We wholeheartedly support the brave decision to postpone Scoop International and Pure London until February 2021.

“Buyers, brands and showrooms have come to expect the very best when it comes to taking part or visiting both shows, which would not have been possible given the present circumstances. We look forward to a reinvigorated and safe show at Scoop’s usual home at the Saatchi Gallery and Pure London at Olympia London early next year.”

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