Pure London reveals July 2022 show line-up

Pure London has revealed its line-up of brands and designers for its upcoming July show, which spans across womenswear, accessories, footwear and the new Pure Jewel and Design Lab.

Brands and designers making a return include One Hundred Stars, Vilagallo, Brodie Cashmere, Onjenu, Rino & Pelle, Yerse, POM Amsterdam, Lily & Me, Jayley, Alpe and Bibi Bijoux. Whereas new brands include KAN, Daska, Henriette Steffenson and Panos Emporio.

According to Pure, other brands to look out for include Gomaye, Habella, Frandsen, That’s Me, Molly Jo and Robell.

Visitors will be able to discover a host of new international designers and brands such as Art Love, Shan-Shan, Palme, Zen Ethic and Rene Derhy from France. As well as Nudyness, Vicher and I LOVE GRAIN from Poland, and footwear brands Papucei and Cristina Bacio from Romania.

The newly launched Pure Jewel area will feature fine jewellery curated by Pure London Event Director Gloria Sandrucci and Andrew Martyniuk. This will sit alongside silver jewellery and branded jewellery with a focus on contemporary, ethical and sustainable designers.

The tradeshow will also offer in-house design services to allow buyers and designers gather inspiration and bring their own collections and ranges to life.