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Pure London relaunches trend-led catwalk shows

Tom Shearsmith
07 July 2022

Pure London, the UK’s trade fashion buying event, has revealed a sneak peak of its Spring Summer 2023 trends which will be brought to life on catwalk shows during the next event at London's Olympia on the 17-19 July 2022.

The catwalk shows at Pure London will feature bold styling and inspirational looks created by the brands and designers showcasing their new collections at the event.

Buyers at the July show will be treated to six key SS23 trends including colour, rainbow prints, digital atelier effects, acrylic jewellery, and nostalgia from the Kidult trend.

A dedicated scene will feature designers from Romania including Nissa, Papucei, Venera Arapu, Inga Velery, Cristina Bacio, Lynx, Boyari Design, Kan-Brand, Atelier Raluca Mihalceanu, Anna Caro, and Antonia Nae. Visitors will also be treated to key new season looks from Jayley.

Gloria Sandrucci, Event Director, Pure London says: “For decades Pure London has been the beating heart of the fashion community in London and beyond, attracting the most inspiring independent fashion and jewellery boutiques, department stores, and online retailers. We are really excited to be returning in July with our much-loved catwalk shows. Every season, the catwalk area creates a remarkable buzz and the trend-led catwalk shows bring to life the season ahead with a highly styled high fashion edit of the collections. I can’t wait to hear the Grand Hall filled with the energy and music from the daily shows.”

The buzz of the show floor will come alive with brands and designers making a return including One Hundred Stars, Brodie Cashmere, Rino & Pelle, Yerse, POM Amsterdam, Lily & Me, Alpe, Bibi Bijoux.

New brands showcasing will include Daska, Henriette Steffenson, Cotswold Knit, Pantee, Dear Denier, Art Love, Zen Ethic, Nudyness, Cristina Bacio, Elhea, Yerse, Sonatachic, The Italian Closet, Tale the Label and inBLOOM.

Pure Jewel, which features its own curated space, will feature up and coming and established designers such as Georgia Wang, Cartergore, Kitty Joyas, Love Memories and Silver Kings.

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