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Pure London launches matchmaking app to enhance show networking

Sadiyah Ismailjee
29 January 2020

Pure London has launched "Pure Match", an intelligent matchmaking platform designed to optimise visitors' time at the trade show.

This platform will allow visitors and exhibitors to form connections and networking before, during and after the show and aims to "transform the show into a truly 365 experience". It is said to be the first app of its kind for UK fashion trade shows.

Users can sign up to the app to be able to connect with clients and suppliers to plan meetings, to communicate using the chat tool with clients and suppliers, organise their visit by accessing the content sessions timetable and locations, and stay in the loop with push notifications and beacon messaging (location-based). The platform can be accessed through mobile devices on the Pure Match app or on desktop, once registered for the show.

A key feature of this platform is that users can log in to the portal in advance to pre-select people to meet and talk to at the show.

Pure London

Gloria Sandrucci, Event Director of Pure London said: "Pure Match is the obvious next step in our strategy to revolutionise the visitor and exhibitor experience offering the best networking technology 365 days of the year. Pure Match takes the legwork out of networking by facilitating intelligent matchmaking and help visitors prepare for the show – making your experience on site more engaging and offering a higher return of investment on time."

Pure London, which showcases menswear, womenswear, footwear and accessories, takes place at London Olympia from 9–11 February 2020.

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