Pure London has announced the launch of the new Accessories Concept, which will act as a launchpad for new and emerging talent, at the next edition of the show in February.
The new area at the contemporary women’s and men’s trade show aims to help those designers and brands looking to enter the UK with names signed up including Italian jewellery designer Laura Visentin, Danish designer Cecilie Lindemose’s brand of pop-art inspired accessories Pop Cutie, and Kantala, a Sri Lankan brand which creates handwoven bags, clutches and purses.
To support brand new talent and to draw attention to previously unseen brands to buyers the area will highlight “ones-to-watch”. Designers showing for the first time in this area include: Binkevich Jewellery; Elizabeth Harwood; silk scarves, dramatic scarves and bags from Cuscus the Cuckoos; handmade jewellery by Rosa Pietsch; Un Homme et Une Femme; luxury crafted Italian leather bag designers Stabole; Bird Sunglasses; Nepalese inspired knitwear from Urban Dhago; Kiwi + Pomelo bags and jewellery; and ethically made jewellery by Just Trade.
“We are very excited to be offering a platform within the Accessories Hall for new talent and emerging designers as they begin their journey into the world of fashion and become the brands of the future. For buyers it represents the opportunity to discover a host of new designers and a great mix of international and British brands, many of whom are exclusively showcasing at Pure London,” said Pure London Footwear and Accessories event manager Gloria Sandrucci.
Elsewhere in the Footwear and Accessories hall new international and niche brands showing include Irregular Choice, Crime London, Holster, Dansk Smykkenkunst, Valentino Handbags, Les Nereides, and Ebarrito.
Pure London takes place from 11-13 February at London Olympia. Menswear event Pure Man and sourcing event Pure Origin will run at the same time.