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Pure London extends content programme

Lauretta Roberts
22 January 2018

Pure London has added to the content programme for the three-day trade show, which takes place in London next month, and now boasts a line-up of 30 industry experts.

During the course of the event, which runs from 11-13 February at London Olympia, Pure will stage a series of seminars, presentations, panels and workshops covering topics including sustainability, the circular economy, creating powerful online content, building an effective Instagram community, buying intelligence, tips for pricing, how to work with influencers, and building your brand.

Pure London Appear Here

Alice Ratcliffe of Appear Here

Cosmopolitan editor-in-chief Farrah Storr will deliver the show's keynote address while other speakers on the programme include Alison Lowe and John Williams from the London College of Fashion, Sam Burgess from Social Mouth, Alice Ratcliffe from Appear Here, Shelly Tweed from The Retail Practice, Dessy Tsolova from Utelier, Karolina Barnes from Estila, Stylist Kalee Hewlett, Helen Goodwin at Made You Look!, Andrew Stewart from Rupert Sanderson, and menswear influencers including Mitchell Webb, Ed Lemont, Paul McGregor and Carl Thompson.

The Meet the Experts feature, which launched at the July 2017 edition of the show, is back for February 2018 with free 20-minute one-to-one slots available with many of the above speakers covering topics including visual merchandising, PR and marketing, social media and building your brand on Instagram, working with influencers, launching a brand and general business advice.

Pure London

Menswear influencer Carl Thompson

For visitors starting out in the fashion industry, Pure London has introduced its "Retailers of the Future" programme. This specially tailored and free programme includes the London College of Fashion takeover of the Future Stage on 13 February offering fashion career advice, a menswear styling session and digital marketing tricks and trends.

Pure London runs alongside Pure Man and new sourcing show Pure Origin, which will stage its own dedicated content programme.

Pure London

Stylist Kalee Hewlett

"Our growing content programme reflects our bold new manifesto for 2018 championing and celebrating fashion at its most ambitious. From our perspective, at Pure London, we are here to lead the market, influence the future and celebrate individuality. We bring passion, ideas, curiosity, face to face networking, and education together with an edit of the best international brands, creating a platform for great business and empowering visitors to bring fashion to life," said Pure London managing director Julie Driscoll.

"We are seeing far-reaching changes in the industry from politics to pricing, so a key role of the education programme is to look at all of these changes and challenges, create an environment to discuss them, provide insight from experts, and guide brands and retailers to negotiate positively through these uncertain but exciting times," Driscoll added.

Pure London takes place at London Olympia from 11-13 February.

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