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Pure London announces partnership with style agency Promostyl

Jeremy Lim
17 June 2022

Pure London has announced a partnership with international style agency Promostyl ahead of its trade show at Olympia London from 17-19 July.

As the exclusive Official Trend Agency Partner, Promostyl’s Artistic Director Sebastien Renault and Assistant Creative Director Malaika Ewande will deliver three trend presentations on The Catwalk across the three-day show.

The partnership will also include a trend podcast, digital style guides, and post-show trend reports. The presentations will cover topics including trends and consumer behaviours for Spring/Summer 23, Loungewear, and ethical and committed fashion.

Visitors at the upcoming July show, which spans across womenswear, accessories, footwear, will be able to discover a host of new international designers and brands including One Hundred Stars, Vilagallo, Brodie Cashmere, Onjenu, Rino & Pelle, Yerse and POM Amsterdam.

The newly launched Pure Jewel area will feature fine jewellery curated by Pure London Event Director Gloria Sandrucci and Andrew Martyniuk, alongside silver and branded jewellery with a focus on contemporary, ethical and sustainable designers.

Read the full line-up of brands and designers for the tradeshow here.

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