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Pure London announces new vision ahead of 2023 edition

Jeremy Lim
20 July 2022

Following three days of strong business, fashion trade show Pure London ended with feedback from across the show indicating a positive return to face to face buying.

Beyond the show's mix of new and established global brands, catwalk shows and trend presentations, Event Director Gloria Sandrucci set out the vision for the future of fashion at the show revolving around three key pillars; international; sustainability; and trend-led, inspiring, and educative content.

Following the successful introduction of Pure Jewel, created to respond to the changing requirements of fashion retailers looking to boost their jewellery offering to incorporate more fine jewellery, this edition also offered a mix of fashion and fine jewellery and access to fashion, accessory and lifestyle retailers.

Looking ahead to February 2023, Pure announced the launches of Purely Sustainable, Pure Edge, and Source Fashion, as well as a development of the subsectors within the Womenswear destination to include Premium, Gen Z, and Pure Body.

The show will return to Olympia on the 12 to 14 February 2023.

Gloria Sandrucci said she is positive about the future vision for the show and delighted to have welcomed so many retailers back to Olympia, adding: "Everyone we’ve spoken to across the three days has been positive. Of course, the weather conditions weren’t ideal, but our VIP buyers programme has been incredibly successful, and we’ve made buyer journeys and their time at the show as easy and cool as possible.

"Our vision for the future of Pure London is extremely exciting, we have so many new launches to follow the success of Pure Jewel, including Purely Sustainable, Pure Edge, Source Fashion, and our developing sub-sectors for Womenswear alongside the ever-growing international presence. We offer the most comprehensive global fashion offering for retailers – Pure London’s future is global, educative, and inspiring, and myself and the Pure London team feel honoured to be a part of its journey. This is just the beginning."

The show’s international proposition has also been well-received, while sustainability continues to build as a top priority for retailers and brands. The show guide provided an easy way to discover brands with sustainable credentials by featuring the SDG (Sustainable Development Goals) icon in their exhibitor listing.

Sophi Pickard, Founder of The White Room Company added: "The happiness of being back! There’s nothing like buying in the flesh, meeting people, making connections and investing in the brand. I’ve been really impressed with the brands here, especially, D.E.C.K and One Hundred Stars. I’m so happy about the orders I’ve placed today. The completeness of Pure London sets it apart from any other trade show. 80% of our stock is clothing and having it all under one roof makes discovery easy."

"Sustainability is our number one priority. More and more of our customers are asking “Where was it made? How was it made? What is it made of?” It’s really important for us to source ethically and sustainably now."

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