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Pure Evil Clothing partners with world's largest independent record label

Tom Shearsmith
01 January 1970

A new partnership between alt-streetwear brand Pure Evil Clothing and Despotz Records, the largest independent record label in Scandinavia has been announced.

The partnership, which spans 4 countries will expand the Pure Evil Clothing brand into mainland Europe and will utilize the expansive network of retail relationships & existing contacts within the fashion industry that Despotz Records have across the continent.

Launched in 2020 Pure Evil Clothing has quickly become recognised as a streetwear brand on the rise.

Using only sustainable & ethically sourced materials throughout the entire range, the brand have been quick to underline the importance of creating ethically sound garments, without compromising on quality.

Ömer Akay, joint owner of Despotz Records writes: “We are excited to be part of this new journey and helping to build the Pure Evil Clothing brand across mainland Europe.  It’s a brand we’ve been following from their beginnings and one which we are looking forward to playing a part in their growth”

Gavin Harry, Managing Director of Pure Evil Clothing says: “Fashion and music have always played critical roles within the evolution of sub-cultures. The ethos of Pure Evil Clothing from the very start has always been to straddle both worlds. It’s been a vital part of the brand’s development & identity to be able to create clothing that inspires free thought & provokes reaction in the very same way that music does, so this partnership feels like our next natural step, and one that we are incredibly excited about”

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