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Puma to host sustainable fashion conference in London

Jeremy Lim
05 August 2022

Puma is hosting a global conference to discuss solutions for some of the fashion industry’s most pressing sustainability challenges such as waste, materials and climate change.

Taking place in London on 6 September and streamed worldwide, "Conference of the People" will feature Puma's industry peers, activists, NGOs, experts, ambassadors and consumers.

Guests will discuss tackling waste, using more sustainable materials, stopping climate change, protecting forests and finding ways for the industry to collaborate to achieve results sooner.

Ahead of the event, the company launched the platform PUMACOP, where users can learn more about the event and register their interest to attend. The event will also be streamed live on this platform.

Actress, model and activist Cara Delevingne will host the event alongside Puma CEO Bjørn Gulden and CSO Anne-Laure Descours.

Delevingne said in a statement: "Together with Puma, I have worked on sustainability topics for several years and together we have launched more sustainable collections such as Exhale. It is important to continue the debate about this topic so we can find solutions to environmental issues such as climate change, waste management and biodiversity."

Bjørn Gulden, CEO of Puma added: "We will focus on Gen Z during this event, as we want to give this generation a voice when it comes to the decisions that have to be made today to shape a more sustainable future. At the United Nations they call it Conference of the Parties, we call it Conference of the People."

Earlier this year, Puma announced that it had reduced its carbon emissions, including the use of renewable energy certificates, between 2017 and 2021 from both its own operations (-88%) and its supply chain (-12%), in spite of strong sales growth in the same period. By 2025, the company aims to make nine out of 10 products with more sustainable materials.

Conference of the People will start on 6 September at 12pm BST in Shoreditch, London for 225 invited guests.

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