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Puma Private Equity invests £3.6m in Ron Dorff

Tom Bottomley
07 December 2020

Puma Private Equity has completed a £3.6m investment in bodywear and sportswear brand Ron Dorff, despite the significant impact of COVID-19 on the retail sector.

The new capital will support an “aggressive growth strategy” following “highly encouraging” online sales in 2020. Further expansion in the US market is a key part of the future plan.

Puma Private Equity are “scale-up experts”, and Ron Dorff follows cycling apparel brand Le Col into the company’s investment portfolio.

Ron Dorff Founder and CEO, Claus Lindorff, said: “We are delighted to have Puma Private Equity on board, not only as an investor but also as a close business partner.

“Their support will allow us to continue to share our passion for what we do best – providing customers with the leading premium bodywear product in the market – while enabling our geographic expansion over the coming years.

AW20 Ron Dorff

Rupert West, Managing Director of Puma Private Equity, commented: “Claus and his team have done a tremendous job in growing their business and positioning Ron Dorff for major international expansion. Ron Dorff is a very exciting brand with ambitious growth plans and we are delighted to help them enter the next phase of their success.

“While 2020 has been an extremely challenging year, Puma Private Equity has remained an active investor as we continue to uncover fantastic innovation and potential amongst UK SMEs.”

Ron Dorff has been voted one of the best three swimwear brands in the world for men in 2020 by Vogue Magazine, and one of the top 10 best underwear brands for men by GQ Magazine. It counts Michael Fassbender, Orlando Bloom and Alexander Skarsgard as brand ambassadors.

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