Puma launches immersive sports experience on Roblox

Puma has launched an immersive sports-based experience within Roblox, an online platform that allows users to explore a virtual world and play games.

Created in partnership with Wonder Works studio, "Puma and the Land of Games" is an explorable experience where players can unlock new zones, as well as gain access to virtual Puma sportswear pieces to dress their in-game avatars.

Items utilise Roblox's new "layered clothing" technology which enables users to sport hyperrealistic virtual garments on any type of avatar.

The experience launches with three minigames including Endless Runner, Football Rush and Dodgeball Showdown where users can race on an obstacles course, utilise different power ups to score goals and showcase their dodging and throwing abilities.

In addition, the experience also offers an insight into what it is like to sign with the Puma brand as an athlete, as well as training activities such as lifting weights and track running.

“We’re excited to bring an engaging and fun sports experience to the Roblox community,” said Adam Petrick, PUMA’s Chief Brand Officer. “The new Layered Clothing technology allows players to express their creativity and style, enabling our brand to create greater synergies between the physical and digital world.”