Puma appoints new CEO

Puma has appointed Arne Freundt as its new CEO and Chairman of the Management Board, effective 1 January 2023.

Freundt replaces Bjørn Gulden as CEO, who has decided to leave the company after nine years.

With over ten years of experience at Puma, Freundt he has held various positions including General Manager EMEA, Global Director Retail and E-commerce, and Global Director Strategy. He most recently served on the Management Board as Chief Commercial Officer since June 2021.

Prior to Puma, Freundt worked as a Senior Project Manager for Siemens Advanta Consulting in Germany.

Héloïse Temple-Boyer, Chair of the Supervisory Board of Puma, said: “In Arne Freundt, we have a recognised leader within the company, taking over as CEO. He has been a designated candidate and is the ideal choice to continue Puma's very successful path and to further accelerate the Company’s momentum.

"We thank Bjørn Gulden for his excellent contributions during his more than nine years at Puma in which he brought the Puma Group back on track and made sure he leaves it in outstanding shape.”

Arne Freundt, newly appointed CEO of Puma, said: “I feel privileged to be given this opportunity by the Supervisory Board to lead this great company with its fantastic people and take Puma to the next level."