Puma appoints former Adidas exec as Chief Operating Officer

Puma has appointed Andreas Hubert as its new Chief Operating Officer, effective 1 September 2025, as the company enters its next phase of growth.

Hubert joins Puma from fellow sportswear brand Adidas, where he began his career in 2005 as Head of Logistics Business Development and rose through the ranks to become Chief Information Officer in February 2021.

During his tenure as CIO, he led the brand's tech strategy and digital transformation, overseeing its systems, applications, and IT services.

In his new role at Puma, he will be in charge of global sourcing operations, including sustainability and product development, IT and logistics.

Arthur Hoeld, CEO of Puma, said: "I am delighted to welcome Andreas to PUMA as our new Chief Operating Officer. "With his extensive background in IT, sourcing, and supply chain management, he brings the perfect combination of strategic insight and operational excellence.

"His industry experience and expertise will be instrumental in optimising Puma's global operations, driving digital transformation, and strengthening the resilience of our supply chain as we enter our next phase of growth."

Andreas Hubert, newly appointed Chief Operating Officer at Puma, added: "I’m honoured to join Puma at such a pivotal time for the company.

"Puma is an iconic brand with tremendous potential, and I look forward to working closely with the leadership team to strengthen our operational backbone, accelerate digital innovation, and enhance supply chain agility. together, we will build a more resilient, customer-centric, and future-ready organisation."

As of 1 September 2025, Puma's Management Board will consist of Arthur Hoeld (CEO), Markus Neubrand (CFO), Maria Valdes (Chief Product Officer), Matthias Bäumer (Chief Commercial Officer) and Andreas Hubert (COO).