Puma and Modibodi launch range of period underwear
Puma has collaborated with global leak-proof apparel company Modibodi to launch a range of leak-free period underwear and activewear.
The collaboration aims to help people stay comfortable and active during their period, whilst making a positive environmental impact.
The Puma x Modibodi collection is designed to be reused and replaces the need for disposable pads, liners and tampons, whilst ensuring people can stay comfortable, odor free and protected from leaks.
Modibodi’s Modifier Technology creates a soft top layer, which absorbs moisture and sweat. Along with a quick-drying absorbent microfibre middle layer, that locks away fluid and odor. The bottom layer then adds additional waterproof protection .
With the launch, Puma and Modibodi will work with Puma's She Moves Us charity partner, Women Win, to donate a bundle pack of five briefs to 500 girls and women in need.
Erin Longin, Global Director Run/Train at Puma, said: “Even in the 21st century, periods and leaks still prevent women from participating in sports. As a global brand, we felt it important to do our part to address this issue. The collaboration allows women to stay active, without having to worry about leaks, while reducing their monthly waste from period products.”
Kristy Chong, CEO and Founder of Modibodi, said: “No woman should have to sit on the sidelines of life because they have their period or bladder leaks. We are thrilled to launch this collection with Puma and together normalise menstruation and tackle the stigma that women can't be active on their periods or when experiencing any of life’s leaks.”
The active underwear collection will be available in May 2022 in selected stores and online at Puma and Modibodi.
