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Pull&Bear announced as new Principal Partner of BFC NEWGEN

Tom Bottomley
21 May 2024

The British Fashion Council (BFC) has announced that Inditex-owned brand Pull&Bear is the new Principal Partner for BFC NEWGEN, its initiative which supports the best emerging design talent.

BFC NEWGEN offers designers financial support, showcasing opportunities, and mentoring to develop critical skills to future-proof their businesses.

Pull&Bear will initially work with the BFC for 12 months to help “build global, responsible fashion brands of the future”.

Caroline Rush, Chief Executive of the British Fashion Council, said: “We are delighted to announce Pull&Bear as the new Principal Partner for BFC NEWGEN. As we emerge from a fantastic year celebrating 30 years of the designer support initiative, we are looking for new and exciting ways to continue to support the pipeline of creative talent.

“Pull&Bear have a wealth of industry knowledge and experience and offers amazing flexibility in how they can support our designers. I look forward to announcing this year’s recipients and seeing what is in store for the partnership.”

Oscar De Castro Pedrouzo, Global Communications Director at Pull&Bear, commented: “We are extremely excited to be partnering with the British Fashion Council’s NEWGEN incubator, as it mirrors our commitment to provide a platform for young emerging designer talent.

“Through our filter of ‘Canvas for Creativity’, we will make available our extensive resources to allow the designers to bring to life their creative vision by accessing our global network and community to tell their stories.

“BFC NEWGEN is a rare and important moment of support in the designer’s journey to the global stage and we are delighted to support that journey in our own way.”

The 2024/25 BFC NEWGEN recipients will be announced on Thursday 23 May 2024.


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