Pub gigs and a Shoreditch mural: can Mulberry appeal to a younger crowd?

The shout-out was via a technicolour mural spray-painted onto a wall in Shoreditch, the hip district of east London, with tickets for the intimate gig released on the mobile ticketing app Dice.

So on a muggy Tuesday night the Betsey Trotwood, a traditional boozer in the capital’s fashionable Clerkenwell district, is filled with 150 millennials and gen Zers knocking back free pints before an evening of music billed to include the singer Rosie Lowe.

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