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#Proudofmystore initiative launches to celebrate retail store staff

Lauretta Roberts
27 May 2021

A new initiative to celebrate retail store staff, many of whom have been at the front line of the Covid effort, has been launched.

Customer interaction management specialists Critizr has launched an online hub to enable  retailers to "tell their stories, of the hard work, ingenuity and dedication that got shops through the toughest year in living memory".

Retailers should simply log on to and write a few lines about why they are proud of their team. The initiative is open to all types of retailer from supermarkets to convenience stores, boutiques, beauty salons, pharmacies, gyms and restaurants. Retailers are encouraged to share their stories on social media using the hashtag #proudofmystore.

Critizr will be offering a monthly prize plus one entry will be crowned "Proudest Store 2021" winning a luxury hamper for the whole team and £300 for the store's favourite charity.

Hazel Morton

Hazel Morton, UK Head of Marketing at Critizr explains: "What retail stores and frontline staff have achieved over the past 12 months is incredible – and at Critizr, we believe this should be celebrated. As we emerge from lockdown, #ProudOfMyStore will share some of these inspiring acts of team work, compassion and community spirit from store staff around the UK, which meant so much to customers during lockdown." and Critizr recently collaborated on a series of podcasts exploring the future for physical retail post pandemic. Stores: The Next Generation can be streamed here. 

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