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Pronovias opens new flagship boutique in London

Sophie Smith
04 July 2022

Bridal and occasionwear brand Pronovias has opened a new flagship boutique at 70-71 New Bond Street, London.

The new 6,000 sq ft store spans across three floors, downsizing from the brand's previous boutique to help improve the customer journey and provide a more "intimate and luxurious" experience.

Customers can now browse, try and get fitted for styles from the Pronovias mainline collection, Pronovias Privée, Atelier Pronovias and The Party Edit, the company’s line of evening and occasionwear.

The London flagship store also features Italian designs from the Nicole Milano collections and the Vera Wang Bride collection, the latest acquisition for Pronovias Group.

In addition, the new flagship offers a new digital experience with selfie points, welcoming area and private fitting areas. Along with a team of eight dressmakers.

Amandine Ohayon, CEO of Pronovias Group, said: “Our new London store will give brides the ultimate bridal experience, with expert advice from our consultants and more floor space to display our collections. True to our promise, in this new boutique we really will be able to dress the dream of every bride.”

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