Pronovias teams with Ashley Graham on inclusive bridal range

Ashley Graham

Spanish bridalwear label, Pronovias had collaborated with American model Ashley Graham, on an all-inclusive bridal range “Ashley Graham x Pronovias”.

The new collection is on sale from April 2020 and has been designed to fit UK sizes 4 to 38. All dresses are designed with built-in shapewear and a bra, saving brides from buying internal shapewear to accompany the dress.

Prices for pieces from the collection have also been designed to be inclusive and fit most bridal budgets, ranging from £1,000 to £3,500.

Graham’s own challenging bridal shopping experience influenced the 32-year-old body activist to collaborate with Pronovias. While struggling to find the perfect wedding dress which fit her size 16 frame, Graham resorted to buying a size 10 bridal dress which had a panel sewn into the back. This compelled her to design a bridal range which fits curvier and extended sizes.

In conversation with WWD, Graham said “Everything attached to my brand is inclusive. My mission is inclusivity and diversity always. Curvy sizes are just so limited in general. When you get into the wedding dresses, it feels as though it’s even more limiting.”

Graham is known as one of the most influential faces for representing inclusion and body positivity. The American model has previously shown her support for these causes by launching plus-size swimwear and underwear ranges.