Pro:Direct Soccer to bring PD:FC concept to Liverpool ONE
Online sportswear retailer Pro:Direct Soccer has signed to open a 6,000 sq ft PD:FC concept store at Liverpool ONE Shopping Centre in spring 2026.
It follows the news last summer that a flagship and first PD:FC concept store, set over 9,180 sq ft, will open at the Manchester Arndale Shopping Centre in early 2026.
Both new stores will mark a return to physical retail in the UK for Pro:Direct, which previously had a concept store called LDN19 on Foubert’s Place, just off Carnaby Street in London.
The new Liverpool ONE store will showcase elite on-pitch gear, training essentials, terrace-inspired fashion and ‘city ready’ tech clothing and trainers, “setting a new benchmark for football retail”.
Sam Baldock, Chief of Brand at Pro:Direct, said: “Liverpool is a global icon of football culture – a city where history, passion and creativity have shaped the game’s identity.
“Bringing our PD:FC concept to Liverpool ONE is about more than opening a store; it’s about cementing our vision in one of football’s defining cities. Located in the heart of the city, Liverpool ONE was the clear home for our city debut, and we can’t wait to welcome everyone through the doors.”
Also launching at Liverpool ONE in spring 2026, will be a first-ever Crossbar ‘football experience’ - located above PD:FC and spanning 25,000 sq ft over two floors. It will feature tech-enabled state-of-the-art football boxes with reactive projection, motion tracking and surround sound.
Alongside the gaming floor will be a bar and casual dining area, while upstairs Club 11 will provide a full restaurant experience.
Rob Deacon, Director of Asset Management at Liverpool ONE – Landsec, said: “Experience is at the heart of everything we do at Liverpool ONE and we want to create enjoyable moments for visitors every time they are here.
“Crossbar will be a strong new anchor that provides even more reasons to visit or lengthen an existing trip. Joined by PD:FC’s city debut, the brands further reaffirm Liverpool ONE’s position as one of the UK’s leading retail and leisure destinations.”
