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Prochaine opens King's Road pop-up

Sophie Smith
01 August 2022

Conscious womenswear brand Prochaine has opened a new pop-up on King’s Road in London, offering a selection of environmentally responsible labels in one curated space.

Open until the end of August 2022, the carbon neutral brand is showcasing a range of curated edits of responsible fashion labels including Faithfull the Brand, De La Vali and Daily Sleeper.

The arrival of Prochaine follows the news that Ted’s Grooming Room is set to open at 283 Fulham Road, featuring an eclectic 1920’s cinema themed décor. Seraphina and Nearly New Cashmere Co also opened pop-ups on King's Road earlier this year.

Katy Watson and Elizabeth Ehrman, Founders of Prochaine, said: “It is fantastic to make our debut bricks and mortar presence on the world-famous King’s Road. We are not only bringing new fashion labels to the area, but we are building awareness of our concept and highlighting that shopping responsibly and ethically is important.

"Sloane Stanley are trailblazers in their drive to incubate innovative and desirable brands to further success, and we are proud to fit in with the vast array of incredible designers, brands, and products on offer on the King’s Road this summer.”

Hannah Grievson, Property Director at Sloane Stanley, said: “Our seasonal pop-ups, such as the new ethical Prochaine store, are always a success within the local community. They provide points of uniqueness to the iconic high street, allowing consumers to discover new favourites, and brands to build on their fledgling bricks and mortar journeys. We are proud of how our pop-ups continually compliment the tenant mix on the Sloane Stanley estate.”

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