Priyanka Chopra Jonas and Nick Jonas invest in sportswear brand Perfect Moment

Luxury sportswear brand Perfect Moment has announced that Priyanka Chopra Jonas and Nick Jonas have partnered with the business as investors.

The couple will reportedly "play a substantial role" in the French brand as it expands its global footprint to enter new markets in Asia and the Middle East. The duo will also support its growth in the company's biggest markets including the United Kingdom and United States.

The expansion will see Perfect Moment grow from a brand created for extreme sport racers into a fashion brand, anchored by womenswear. Best known for its luxury skiwear, the company also plans to focus on their menswear collection to create a balanced offering for a wider consumer base.

Perfect Moment was founded in France in 1979 by Thierry Donard, a French racer turned filmmaker. In 2010, the headquarters were brought over to Hong Kong and then London after Jane and Max Gottschalk acquired ownership of the company.

The investment also marks the first time Chopra Jonas and Jonas have entered into a business partnership together within the fashion industry.

Priyanka Chopra Jonas said in a statement: “Not having to choose between looking amazing and performing at their highest level is a consumer need that Perfect Moment not only understands, but one that is baked into the ethos of this brand. I am proud to be a strategic investor and advisor to such a bold and trendsetting company. We’re looking forward to a bright future.”

Perfect Moment’s Creative Director Jane Gottschalk added: “I can’t think of a more fun, diverse, business savvy couple to help us grow the brand to the next level. They are admired globally not only for their talent, but for their passion for life and impeccable taste. This combination resonates with audiences everywhere, and perfectly represents the values that Perfect Moment is known for.”