Priyanka Chopra announced as BFC Ambassador for Positive Change

The British Fashion Council has announced actor, film producer and activist Priyanka Chopra Jonas as its new Ambassador for Positive Change.

The global UNICEF Goodwill Ambassador will join the BFC supporting the organisation’s efforts to lead the charge on change, using fashion as a positive platform to inspire future generations.

As the BFC Ambassador for Positive Change, Chopra Jonas will support the BFC through raising awareness and promoting best practice within the fashion industry and celebrating those that adhere to inclusive and ethical principles.

The appointment is part of the BFC’s strategy around the Institute of Positive Fashion, developed to help the British fashion industry lead in the goal to be more resilient, circular, equal and fair through global collaboration and local action.

Caroline Rush CBE, Chief Executive, BFC commented: “We are delighted to welcome Priyanka Chopra Jonas as the BFC Ambassador for Positive Change. Her work as a social activist, promoting causes such as the environment and women's rights, and her commitment to using her reach for good are what have made her one of the industry’s most courageous voices and the perfect choice as the BFC Ambassador for Positive Change."

Priyanka Chopra Jonas, added: “Fashion has always been the pulse of pop culture, and can be a powerful force with the ability to connect cultures and bring people together. Through my role, I look forward to celebrating the incredible diversity and creativity of the industry, while working to champion budding and iconic designers doing their part to make an indelible impact on people and our planet.”

Chopra Jonas is the recipient of numerous entertainment awards, with more than sixty international and Hollywood films to her credit, making her one of the most recognised personalities in the world.

She is also a Global Citizen ambassador and is involved in several efforts to protect children’s rights and to promote the education of girls around the world. In addition to these roles, Chopra has dedicated herself to fighting for inclusion and diversity for all and strongly believes in working to create a more inclusive world where diversity is celebrated.

BFC also confirmed that Chopra Jonas will have an active role in a number of BFC events throughout 2021, including London Fashion Week and The Fashion Awards.