Prism launches PRISMoji app with pre-Fall collection

British resort wear brand Prism has unveiled its first app alongside its pre-Fall collection. The new app shows the brand's collection of swimwear, cover-ups, eyewear and its signature espadrilles in emoji form.

The business was founded by former fashion editor Anna Laub who has also included some of the Prism's celebrity followers on the app wearing their favourite styles, including Kate Moss, Rhianna, Beyoncé and Tinie Tempah.

The PRISMoji app

Laub began the business as an eyewear specialist in 2009 and soon after extended her minimalist aesthetic into swimwear and resort wear and her espadrilles became a signature piece in her collection.

Prism: pre-Fall 16

Prism opened its first store on London's Chiltern Street in 2014 and went on to win Emerging Accessories Designer at the British Fashion Awards in 2015. The collection is also available to buy on its website and the app is free to download from the Apple store.