Primark website crashes as Click and Collect service launches

Primark's website has crashed following unprecedented demand for its new Click and Collect online trial, which allows customers to shop an extensive range of kids products online before collecting in store.

Launching in 25 stores across the North West of England, Yorkshire and North Wales, the new service brings together an extensive range of Primark kids’ products, with customers able to shop up to 2,000 items across baby, kids and decorative nursery products and toys, with hundreds of new items and ranges exclusive to Click and Collect.

The 25 stores offering the service range from large city centre and out-of-town stores to smaller high street locations. The stores include Manchester, Liverpool, Sheffield, Blackburn, Carlisle and Wrexham.

As well as the exclusive ranges, customers of the smaller stores in the trial will benefit from access to ranges normally only found in larger flagship stores.

After browsing online and adding items to a virtual shopping basket, customers can choose a day to collect, up to seven days ahead. Orders will be available for collection from two days after they have been placed with a £15 minimum order value and no delivery charge.

Customers will be able to collect their order from a dedicated Click and Collect desk and pay for any other items they’ve picked up in store. All orders will be delivered to store in brown paper packaging or cardboard boxes sealed with paper tape featuring the new Click and Collect branding.

Primark's new exclusive Click and Collect kidswear range

Paul Marchant, Primark Chief Executive, said: “It’s a very proud moment to see Click and Collect go live. This trial showcases the very best that Primark has to offer across kidswear, combining much more choice, great style and incredible value.

“We’re big fans of the high street and we believe passionately that a thriving local shopping area benefits everyone in the community. Our approach to online is all about supporting and complementing our stores, which will always be at the heart of our business.

“The trial offers the convenience of browsing and shopping from the comfort of your home, while also providing customers living near one of our smaller stores, like Wallasey, as big a range as on offer in a much larger store like Liverpool. Everyone, no matter their local store, will get access to lots of exclusive new products.”

The launch of the Click and Collect trial is the latest new service to join the Primark line-up, as it continues to invest in in-store experiences by introducing new partnerships and services.

In August, Primark unveiled a new collaboration with the Vintage Wholesale Company. ‘WornWell’, a vintage clothing concession, has initially launched in three of its stores in Birmingham, Manchester and Oxford Street East, London.

Additionally, the second Tasty by Greggs café opened in the Oxford Street East store last month and the recent reopening of the Belfast Bank Buildings store saw the launch of the first brand-new immersive Disney experience including a Primark Café with Disney and a dedicated Disney department across adults, kids and homeware.

Customers unable to take advantage of the trial can visit the Primark website and use the new stock-checker to check product availability.