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Primark to take £1.1bn lockdown hit but expects big spending when restrictions lift

Lauretta Roberts
25 February 2021

Primark parent Associated British Foods (ABF) believes the value fashion giant will have lost out on sales of £1.1bn as a result of the increased Covid-19 restrictions and lockdowns of the past six months.

The group said it expects to take a further £480m hit to sales in the second half of its financial year – March to August – but expects a strong boost once stores can reopen and pent-up demand is met.

The company added that, despite the heavy falls, sales at Primark in the six months to February 27 are still expected to come in at £2.2bn, as some stores remain open overseas and taking into account sales periods before the new restrictions were introduced.

But this is well down on the £3.7bn in the same period a year earlier, prior to the global pandemic.

Just 77 stores are currently open – representing 22% of total store selling space – primarily in the US.

The company said it expects to be “highly cash-generative” when stores can finally reopen, with 83% of floor space able to welcome customers by 26 April, based on current estimates and government announcements in different countries.

ABF said it has saved money through cost-cutting measures to mitigate the falling sales and still has spring and summer stock from a year ago that could not be sold due to the pandemic, which will go into stores when they reopen.

Later in the year, stores will also be able to rely on the autumn and winter collections from last year.

The company said: “We expect the period after reopening to be very cash-generative. We expect to sell the £150m of spring/summer inventory held over from last year, and our cash outlay in the second half for the coming autumn/winter season will mostly benefit from the £260 million autumn/winter stock held over from the first half.”

It added that, when stores were open, trading continued to be strong, with sales up 15% on a like-for-like basis compared with last year.

However, the number of customers when stores could open was down and trading hours restricted.

It added: “Performance has varied by store, reflecting the prevailing circumstances of our customers including home working, less commuting and very little tourism.

Like-for-like sales at our stores in retail parks were higher than a year ago, shopping centre and regional high street stores were lower than last year, and large destination city centre stores, which are heavily reliant on tourism and commuters, continue to see a significant decline in footfall.”

The company added that it expects adjusted operating profit for Primark in the first half to be marginally above break-even, compared with an adjusted operating profit of £441m for the same period in the last financial year.

Based on the recent announcements by the UK Government, it expects to reopen 153 stores in England on 12 April, and it is hoped a further 20 in Scotland can open by the end of April.

ABF’s other divisions in grocery, sugar, agriculture and ingredients are expected to see revenues and profits ahead of expectations, the company added.

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