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Primark reveals its very first sports collaboration with Lotto

Sadiyah Ismailjee
04 February 2020

Fast fashion retailer, Primark has revealed its very first sportswear collaboration with Italian sportswear brand Lotto. The collection symbolises Primark’s potential move towards more sportswear collaborations, as it's the first time the high street retailer has teamed with a sportswear brand up to design a collection.

The spring/summer 2020 collection is available in monochrome tones with shades of neons, alongside eye-catching prints which are incorporated across shell suits and kit-inspired pieces, including T-shirts, shorts, hoodies and sweatshirts.

The collections features menswear and accessories which can easily be worn outside of the gym and sports. Furthermore, the collection also includes bucket hats, sliders, caps and sling-bags have also been designed to match the clothing. The signature Lotto logo is visible throughout the line and is stitched and printed all over the collection to celebrate the heritage brand.

Primark x Lotto

The Primark x Lotto collection is available now with prices ranging from £7 to £18.

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