Primark launches new stock-checking website

Primark has launched a new website for the UK market, providing customers with near real-time information on product availability across stores.

Consumers will be able to see which items are available in-store and check approximate stock levels in their local outlets. The new features will also roll out across Primark's 13 other markets by the autumn.

Customers will also be able to access more detailed product information including fabric and materials, sourcing and product care instructions. They will also be able to browse the site by gender, style, colour and size.

John Bason, Finance Director at Primark's owner, Associated British Foods, told Reuters that the development of digital channel will generate more sales and profits for the retailer, although home delivery will most likely not be part of the retailer's digital future as it does not reconcile with Primark's price proposition.

Early reports suggested that the new website could also feature a click-and-collect option in the future.

In November 2021 Primark's parent company Associated British Foods announced that over the next five years the brand would grow from 402 stores to 530, with 47 new stores planned in the US.