Primark launches first collaboration collection with Kappa

Value high street fashion retailer Primark has launched a 30-piece collaboration collection with heritage Italian sportswear brand Kappa for the first time.

The new collection sees Primark offering specialist performance wear at affordable prices. It combines Kappa’s innovative high performance sportswear with contemporary trends and includes hoodies, half-zip sweatshirts and seamless sets – designed to be breathable with moisture wicking technology – across womenswear and menswear.

Alongside gym wear essentials, there is also a wide range of accessories available including weekender and cross-body bags, sliders and Kappa x Primark socks.

Sarah Jackson, Director of Licensing, Primark said: "We’re thrilled to partner with the iconic Kappa brand and offer our customers specialist performance wear, designed with comfort and functionality in mind. This is just the beginning of our collaboration and we’re excited for the future as we work together to bring more affordable choices to our customers."

Davide Piccolo, CEO of Kappa, commented: “It is a great opportunity to collaborate on this brand new capsule collection with Primark, a globally recognised brand. We are excited to engage with the Gen Z audience by leveraging contemporary trends.

"Together, we can combine our sportswear heritage with Primark's global presence to deliver innovative and stylish activewear that resonates with young people."

The Kappa x Primark collection will land in Primark stores across 16 markets this month. Prices start at £4.50 for accessories and go up to £26 for clothing.

Kappa was founded in Turin in 1967 and is owned and operated by Italian company BasicNet, which also owns brands including K-Way, Superga and Sebago.