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Primark donates 20,000 coats to charity for disadvantaged kids

Tom Shearsmith
18 March 2021

Primark has donated over 20,000 coats to disadvantaged children in the UK, in partnership with the charity In Kind Direct.

The donated coats will be distributed via their charity network to children aged 1-15 years, helping out their families during this difficult time. According to the charity, lockdown has been a challenging time for families who remain in hardship, leaving essentials such as warm clothing out of reach.

Ciara Ruane, Director of People and Culture at Primark, said: “We are delighted to collaborate with In Kind Direct to donate over 20,000 coats to families in need across the UK.

"Lockdown has been a challenging time for everyone, particularly children. With our stores temporarily closed across the UK, we wanted to celebrate the brighter days ahead and support those hardest hit by sending these children back to school in style."

Research by In Kind Direct has revealed that 84% of charitable organisations within their network have reported an increase in demand for their services to supply essentials to UK families.

Rosanne Gray, CEO In Kind Direct, said: "As lockdown begins to ease, we are a far cry from being back to ‘normal’ and while organisations are working diligently to provide access to food, there are many essential items families and individuals have had to sacrifice long before this point, such as hygiene and clothing.

"The coats from Primark will for many children be the difference between a chance to socialise outside in warmth and comfort, to a cold experience. We urge more businesses to come forward to donate products or services, which In Kind Direct can distribute nationwide through our network."

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