Prévu Studio founder and former Towie star Jake Hall has died in Majorca
Tom Bottomley
07 May 2026
Former star of The Only Way is Essex and founder of menswear label Prévu Studio, Jake Hall, 35, has died in Majorca after ‘smashing into a glass door in a tragic accident’ at a holiday villa, according to The Sun.
Hall first shot to fame in Towie in 2015, the same year he launched Prévu Studio - a brand that was once worn by the likes of UK rapper Stormzy and American fashion model Bella Hadid.
The brand was sold to JD Sports in 2021 and acquired by Frasers Group in 2022, but went into administration in 2023.
That prompted Hall to set up a new fashion brand under the name of By Jake Hall, inspired by Majorca where he had lived as a child, though he was originally from east London. By Jake Hall went into liquidation last year.
Hall was also a model and a former footballer who used to play for non-league clubs including Boston United, Grays Athletic, Bromley and Billericay.
In more recent times, Hall had moved on from his foray in fashion to become an artist, creating colourful paintings and unveiling his first sculpture in Majorca only last month.
There is still currently a Prévu Studio online outlet store operating at prevustudio.com, though it’s not clear if that is through Frasers Group or another party.
