PrettyLittleThing partners with Laybuy

PrettyLittleThing has partnered with payments specialist Laybuy to offer customers the choice of spreading the cost of purchases over six weekly interest-free instalments from the end of this month.

With "buy now, pay later" services becoming increasingly popular amongst consumers, men's, women's and childrenswear retailer Hype has all signed up to this service.

Since launching three years ago, Laybuy said its retail clients have seen order values rise by 60% online and in-store conversion rates increase by 50%, and new customer acquisition rise by 30%.

Marketing Director of the Boohoo-owed fast fashion brand PrettyLittleThing, Nicki Capstick, said: “It’s always an important focus for us in giving our customers greater experiences whilst shopping at PLT and Laybuy allows us to provide a better and more innovative way of checking out.”

Liam Green, Creative Director and Co-Founder of HYPE, added: "Bringing an alternative pay method to justhype.com will allow our customers to have complete flexibility at the checkout with a secure payment. We're excited to partner up with Laybuy to make this happen, we know our customers will be thrilled just as much as we are."