Pretty Green, the contemporary menswear label founded by Oasis frontman Liam Gallagher, has unveiled its newly revamped store in the Victoria Quarter area of Leeds.
The refurbishment has added 400sq ft to the store’s size taking floorspace to 1,600sq ft, making it the largest store in the Pretty Green portfolio.
Pretty Green first opened the store in June 2012 and following strong trading at the site it invested in a revamp of its second floor to include design features such as truss rigging lighting, fly posters and neon signs in a nod to the brand’s rock ‘n’ roll heritage.
The store will stock the entire brand collection and will be the first to include the brand’s new Black Label boutique area. “We believe the store truly represents our brand ethos of combining the love of music and fashion,” said Pretty Green CEO Richard Ralph.
Gallagher founded the label in 2009 and it now has 35 stores across the UK and Japan as well as an e-store.