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PREMIUM and SEEK trade shows cancelled for second year

Tom Shearsmith
05 May 2021

The PREMIUM GROUP in Berlin has cancelled its PREMIUM and SEEK trade shows for this summer season, as well the FASHIONTECH conference.

The group has cited that a lack of permissions, adjustments to official measures at short notice, travel restrictions and potential quarantine obligations has made it impossible to press ahead with the necessary planning in a responsible, risk-free way.

The events were originally expected to take place in July 2021, with the events now moved to January 2022.

In a statement, Anita Tillmann, Managing Partner of the PREMIUM GROUP, said: “The consequences of the ongoing pandemic spread of the coronavirus continue to govern our personal and professional lives.

“It is with a heavy heart that we must cancel the physical events in July, since these are not allowed to take place given the current legal constraints. Due to the lack of certainty for planning and new monthly evaluation we need to fulfil our obligations as event organiser and avoid unforeseeable risks for partners and clients.

Premium SEEK

Anita Tillmann

“Over the past year we have felt a great sense of solidarity. The industry has given us enormous encouragement and the assurance that we are not only missed but needed. So we want to say thank you from the bottom of our hearts! We can't wait to get together in a few short months’ time to present concepts and projects, meet up face-to-face, and shape the future together. Now more than ever!”

Last week, it was confirmed Pitti Filati will take place at the Stazione Leopolda in Florence on 28-30 June, menswear show Pitti Uomo will take place at the Fortezza da Bassa on 30 June-2 July, along with childrenswear show Pitti Bimbo.

The Italian shows have not been held in physical format since January 2020 due to the COVID-19 pandemic.

The Scoop and Pure London trade shows are also due to take place this year, merging into one new concept event, Scoop X Pure, located to The Old Truman Brewery in London, 7-9 September.

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