Prada Group sales rise as first half revenue tops €3bn

The Prada Group has today reported a net revenue rise of 16% (+5% organic) to €3.048 billion year-on-year for the first half of the year ending 30 June 2026, with the second quarter up 7%.

Retail sales reached €2.633 billion, up 12% year-on-year, with a “robust performance” for Prada, with retail sales up 3% year-on-year. The second quarter accelerated further to +6%, driven by like-for-like full-price sales.

Meanwhile, retail sales were also up 3% at Miu Miu, with Q2 in line with Q1, “notwithstanding a more pronounced exposure to the Middle East and against +40% in Q2-25”.

All regions except the Middle East reported quarter-on-quarter improvements, with notable strength in the Americas, Japan and APAC.

Versace progressed “in line with expectations”, contributing net revenue of €305 million for the half-year. That comes ahead of the debut of Pieter Mulier’s new creative direction.

Patrizio Bertelli, Prada Group Chairman and Executive Director, said: “In a geopolitical and macroeconomic scenario that remained turbulent, we continued to execute with rigour. Our commitment to the highest standards of product excellence, nurturing craftsmanship and creativity as non-negotiable pillars, allowed us to reach 22 quarters of uninterrupted organic growth.

“The environment is likely to remain volatile; we must stay nimble, innovate continuously, taking advantage of the strength of our manufacturing know-how, and continue to balance short-term discipline with long-term vision.”

Andrea Guerra, Prada Group Chief Executive Officer, added: “We close the first six months of the year with solid results, accelerating in the second quarter on a positive Q1. At Prada, the team effort resulted in a strong Q2 performance, and we will continue to work relentlessly across product, retail and communication to drive the brand towards its full potential.

“At Miu Miu, the foundations built during the years sustained relevance and desirability against a still challenging comparison base. The arrival of Pieter Mulier at Versace marks the beginning of the brand’s new creative journey, and we are excited to welcome his talent and vision into our Group.

“Our strategy is clear, our backbone is strong and, while the environment remains disrupted, we are confident in the strength of our brands and their long-term potential. Looking ahead, we will remain disciplined and agile as we pursue our ambition of delivering above-market growth for the Group.”