Pour Moi opens its first-ever clothing pop-up store

British-based lingerie and swimwear brand Pour Moi opens its first pop-up store in the heart of Chester to highlights its new clothing collection.

Continuing its brick-and-mortar presence on the high-street, the pop-up will be based around the corner from the brand’s flagship Chester store. The flagship's sales are up by 143% year-on-year and 98% up on the month compared to last year (in addition to the store closing for three months during the previous year).

The new unit, opening just in time for the festive season, will exclusively sell the clothing collection as well as a discounted selection of nightwear, sportswear, and accessories. Pour Moi will also be welcoming its first 20 customers into the pop-up store with a complimentary gift.

The new clothing range features wardrobe staples, trend pieces, and partywear in an inclusive sizing range from 10 to 18. In the spirit of high-street shopping, the pop-up will sell designs at affordable prices.

Pour Moi’s Founder and CEO, Michael Thomson, commented: “I’m extremely excited about opening our new pop-up store in Chester, it comes at the perfect time as shoppers look to buy their loved ones Christmas presents and take advantage of Black Friday deals. Our long-standing, flagship Chester store has been very successful over the years, so we think this is perfect opportunity to grow our retail stores.

“The new pop-up will showcase our fantastic clothing, nightwear and sportswear collections, which aren’t currently on sale in our Chester store. This is the first of our plans to branch out from our single, flagship store...watch this space!”