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Pour Moi combats January blues with feel-good charity campaign

Gaelle Walker
18 January 2021

International lingerie and swimwear brand Pour Moi is pledging to donate £50,000 to customers’ chosen charities as part of its new #GetYourWiggleOn campaign.

Designed to promote body-positivity and fun at what is traditionally thought of as the most depressing time of year, the new campaign encourages shoppers to post pictures of themselves being active and “getting their wiggle on.”

Customers who post a picture of themselves with the #GetYourWiggleOn and tag @pourmoiltd on Facebook, Instagram or Twitter, can nominate a registered UK charity of their choice in their post to receive a £10 donation.

Pour Moi Founder Michael Thomson said: “Our new charity campaign, #GetYourWiggleOn, isn't just about the health benefits of staying active, but also the feel-good factor too and we want everybody to get involved!

“It could be dancing, hoovering, running, yoga or outdoor swimming, your wiggle could be anything and everything.

We're so excited to be supporting so many great UK charities that make a real difference to people's lives. We want to help lift people’s spirits and beat the blues this January, bringing some fun into the mundane and hopefully get to the total really quickly!"

Pour Moi recently launched a new Activewear range offering high impact sports bras, printed squat-proof leggings and slogan t-shirts.

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