Poundland will extend PEP&CO clothing range as part of Diamond store revamps

Poundland, the multi-purpose value store has out plans to accelerate ‘Project Diamond’ which brings extended ranges, including PEP&CO clothing, to between 275 and 300 stores.

'Diamond' stores be the home to "Britain’s best value meal deal" at £2.50 but will also house fresh and frozen foods along with PEP&CO clothing and home.

PEP&CO clothing ranges from kidswear to womenswear and menswear, with pieces available for as little as £4.

Over 350 stores across the UK have already undergone Project Diamond makeovers in the past three years. The extended revamp aims to update all of Poudland’s UK locations by the end of September 2023, showing the company’s commitment and dedication to helping customers cope with the cost of living. Measures have been in place since June to increase the number of items available at its iconic £1 price point.

Tim Bettley, Poundland’s Commercial Director, commented: “Our ambition is to offer more value in more places through opening relocating and extending new stores and accelerating the rollout of Project Diamond so that customers can find more of what they need close to home… We’re working hard to extend our ranges in new categories such as chilled and frozen food and clothing and to constantly select the items that give customers value for money at a time when they need it the most.”

Bringing a range of health, beauty, groceries, clothing, and more ensures customers can purchase all of their essentials under one roof, making the discount store a top contender amongst mainstream supermarkets.

The diamond treatment will be rolled out to more customers in England, Scotland, and Wales under the latest phase of Project Diamond. This follows the announcement made in August to open, relocate or extend up to 25 new stores by the end of this year.

Poundland plans to unveil further ‘ambitious store opening plans’ for 2023 in the upcoming months.