Poundland acquires Poundshop.com to power national ecommerce rollout

Poundland has acquired online discount retail business Poundshop.com for an undisclosed sum.

Founded in 2014, Poundshop.com is the "UK’s largest online-only value etailer", with almost 400,000 customers across the UK. The acquisition will provide Poundland with the infrastructure to power a national roll-out of its own pilot ecommerce operation.

Poundland plans to build on the experience of Poundshop.com to develop its online operation, which started as a pilot in selected postcodes in Birmingham and Walsall and has now been extended across the Midlands and South Yorkshire.

Following the acquisition, Poundland plans to widen its online offering, adding PEP&CO clothing and homeware ranges.

Poundshop.com Chairman Steve Smith and CEO Chris Maddox will act in an advisory capacity to help smooth the integration. The integration will be led by Poundland's Retail & Transformation Director Austin Cooke, who will lead the day-to-day operation of Poundland’s online business.

Poundland plans to retain all of the current Poundshop.com colleagues and will continue fulfilling customers’ orders as normal during the integration.

Barry Williams, Managing Director at Poundland, said: “It’s great to warmly welcome the Poundshop.com team to Poundland. This acquisition puts power and pace behind our aspirations to make our amazing products and value available to customers across the UK and Ireland, however they choose to shop.”