Poundland accelerates expansion of Pep&Co brand

Poundland has confirmed the acceleration of the Pep&Co brand, which mostly operates as a shop-in-shop, targeting a total of 400 locations across the UK and Ireland before Autumn 2021.

It is the latest chapter in the growth story for Pep&Co, which was originally launched as a single standalone store in Kettering in Summer 2015.

There brand still operates 13 standalone stores, but the its' growth was turbocharged when it joined the Poundland family which was quickly followed by the opening of the first shop-in-shop in Hanley, Stoke-on-Trent.

Last year saw the launch of a new mini-Pep&Co format which allows smaller stores to offer a comprehensive clothing range. The brand currently operates from 350 locations.

Since its launch, the affordable clothing brand has racked up more than £500 million worth of sales with 142 million items sold.

Sustainability is also a priority for as it continues to grow - by next year over 25% of its cotton will be BCI-approved. It is also working on the introduction of recycled plastic in bags for life and a new in-store hanger recycling programme.

Poundland and Pep&Co commercial director Tim Bettley said: “At a time when many of the big names in clothing retail are disappearing, we’re expanding into more stores and filling a gap for family clothing at discount pricing.

“Whether it’s a full-size Pep&Co shop-in-shop or a mini-Pep&Co, customers love the price, the quality and the convenience of being able to put fashion items in their basket at their local Poundland store.”